Booked Solid University Opens – 50% Discount Offer
Michael Port has done it again. This time he’s created an online small business coaching program that shows you the fastest and most effective way to book yourself solid and then build a business that runs without you.
It’s Booked Solid University (http://bit.ly/aYlq1b) and it offers everything you or need to know about building your business in [...]
Features vs. Benefits – What’s the Difference?
Tapping into the real benefits and tangible results that you help your clients achieve will help you create more compelling marketing messages. New clients will be attracted to you based on benefits and results, rather than features, of your product or service.
What’s the difference? Features are things that are attributes of your service, such as [...]
7 Secrets for Success With Reporters
1. Know the reporter and his/her work. Watch their show, read past articles, or listen to their radio program. Be sure you know who you are talking to. It’s much easier to open a conversation or pitch a reporter when you can start with a compliment or observation from one of their recent articles/shows. They [...]
4 Easy Ways to Get Noticed by the Media
One of the best ways to get you and your business noticed in the media is to become a known expert in your field. Most business owners think there is some mystique about why some people end up in the media and some don’t. It’s not a secret, but it is a process. Decide your [...]
Social Media No Longer a “Nice-to-Have” Strategy
Social Media No Longer a “Nice-to-Have”
Social media marketing has quickly gone from a “nice-to-have” part of your overall marketing strategy to a “must-have” in order for a business to survive. Consider the following statistics:
Social networking is the #1 activity on the web.
It provides immediate access to reach a large number of people.
The largest growing segment [...]
3 Essential Marketing Strategies for a Profitable 2011
1. Social Networking
The time has come when all businesses need to start using social networks and social media. It’s both inexpensive and highly effective, if you do it correctly. Just in terms of reach (the number of people exposed to your message) the numbers are staggering – Facebook has 500+ million users! Social media has [...]
Make 2010 Your Most Productive Year Ever
How to Make This Your Most Productive Year Ever
Each year we start the year thinking about our goals, our job, our health, all the ‘new’ routines and commitments we make to ourself to make this our best year yet… but two weeks into January all our planning and resolution goes out the window! You can [...]
