Answer These Questions to Determine Your Target Market

Choosing a target market is one of the hardest things you will do in your business. Just as it is important as it is to identify the qualities of your ideal client, you also need to identify the specific people you serve. For example, I might be a yoga teacher and my target market might be working mothers or women ages 25-40. By clearly identifying your target market, you will know where to find them. This group will know that you are committed to serving them, and only them. You can be the answer to their prayers, if you define exactly what your target market wants.

You must know this market inside and out. You should be able to answer the following questions in your sleep, if you have really done your research and narrowed your target.

Answering the following questions will help you define your ideal target market:

Age Range:

Gender:

Level of Education:

Geographical Location:

Annual Income Level:

Ethnic Group:

Professions or occupations:

Industry:

Job title or position:

Psychological needs:

Personal Interests:

When do they buy what you’re selling?

How do they buy your services?

What do they perceive they are buying?

Why should they buy from you?

How do they talk about their challenges or issues?

What specific words or phrases are they likely to use when describing their problem?

What other types of professional services do they buy?

Who do they have regular contact with?

Who are they likely to turn to when making a difficult decision?

What kinds of people or businesses do they trust?

Preferred style of communication? (email, phone or in person?)

How do they buy your kinds of service?

What do they perceive they are buying?

Why should they buy from you?