Notes on Developing a Niche
Defining your niche is a challenge for most business owners, primarily because their niche is too broad. Your niche cannot be just anyone with a checkbook. It has to be very specific so that your potential clients know that you serve them and you are the expert at solving their unique, specific problems.
Your niche is [...]
Top 3 Tips to Creating a Client Attractive and “Sticky” Website
Having a pretty website just isn’t enough anymore. Attention spans are shorter than ever you have only a few quick seconds to grab your prospect’s attention and get them to engage with you. After all, the purpose of your website is to start a conversation with your prospects – it’s not a sales tool or [...]
Answer These Questions to Determine Your Target Market
Choosing a target market is one of the hardest things you will do in your business. Just as it is important as it is to identify the qualities of your ideal client, you also need to identify the specific people you serve. For example, I might be a yoga teacher and my target market might [...]
Top 10 Ways to Repurpose Your Articles
One of the biggest complaints I hear from my clients and other entrepreneurs is, “I don’t have enough time to market my business!” I certainly can relate (I have a family with two small children myself). We’re all busy with running a business, family, school, church, community activities and so many other commitments. However, if [...]
Integrate Social Media and Online PR to Maximize Website Traffic
We are at a crossroads in history where everything we know about marketing and communication is changing rapidly. Whether you realize it or not, we are right in the center of this movement. You must adapt to marketing in a social media world.
Marketing and public relations has changed so dramatically over the past few years. [...]
What’s in a Niche?
A niche is essentially a group of people who have common issues and problems and hang out together in an organized fashion (either online or offline). Social media makes it very easy to find niche groups. Defining your niche is a challenge for most business owners, primarily because their niche is too broad. It has [...]
Booked Solid University Opens – 50% Discount Offer
Michael Port has done it again. This time he’s created an online small business coaching program that shows you the fastest and most effective way to book yourself solid and then build a business that runs without you.
It’s Booked Solid University (http://bit.ly/aYlq1b) and it offers everything you or need to know about building your business in [...]
Features vs. Benefits – What’s the Difference?
Tapping into the real benefits and tangible results that you help your clients achieve will help you create more compelling marketing messages. New clients will be attracted to you based on benefits and results, rather than features, of your product or service.
What’s the difference? Features are things that are attributes of your service, such as [...]
Make 2010 Your Most Productive Year Ever
How to Make This Your Most Productive Year Ever
Each year we start the year thinking about our goals, our job, our health, all the ‘new’ routines and commitments we make to ourself to make this our best year yet… but two weeks into January all our planning and resolution goes out the window! You can [...]
