Get Known and Get Clients Using No-Cost PR
Most business owners think there is some mystique about why some people end up in the media and some don’t. It’s not a secret, but it is a process. Decide your unique area of expertise and begin capitalize on it!
Step 1: Define Your Target Market
Identifying your ideal target market is one of the most important [...]
7 Secrets for Success With Reporters
1. Know the reporter and his/her work. Watch their show, read past articles, or listen to their radio program. Be sure you know who you are talking to. It’s much easier to open a conversation or pitch a reporter when you can start with a compliment or observation from one of their recent articles/shows. They [...]
4 Easy Ways to Get Noticed by the Media
One of the best ways to get you and your business noticed in the media is to become a known expert in your field. Most business owners think there is some mystique about why some people end up in the media and some don’t. It’s not a secret, but it is a process. Decide your [...]
