Twitter Marketing 101

There are many things that you can do to set yourself apart from all of the other businesses attempting to use Twitter to grow their lists or attract new customers.

Aside from ensuring that you remain active within the Twitter community, you should spend some time developing a reputation amongst those that are following you.

In addition to posting links to your website or blog only to send them to a landing page for a new product, write a few articles on current news topics, gossip, controversial or comedic subjects and entertain your followers so that they begin paying more attention to your tweets.

The more active you are, the more exposure you’ll receive, and the more entertaining or useful your tweets are the more likely people will continue to pay attention to the broadcasts you deliver.

Some of the most successful Twitter marketers know that if they focus on sending out tweets that consist of current hot topics, people will notice them and essentially check out their profile to find out more about them and the products they sell. 

It’s like any other social community, where you need to take an indirect approach to marketing, rather than a direct aggressive route. I always tell my clients to follow the 80/20 rule. Your tweets should consist of 80% useful tips or information and 20% directly related to your business (marketing).

Using Twitter to grow a list of responsive and targeted subscribers is also exceptionally simple, regardless of your niche market or current experience.

In fact, building massive lists of targeted prospects is easier to do with Twitter than 99% of other methods online.

Twitter is an information network, but it’s also a social community, and you need to remember to market yourself and your products in a different way than you would with traditional marketing.

The primary goal is to get people interested in the content you are sharing and subscribe to your eZine or other free offer on your website or blog (get them on your list!). Be sure to thoroughly explain exactly what they will receive in exchange for subscribing. The purpose of your free offer or giveaway is to entice them into handing over their name, and email address.

Offer them a free report or product to warm them up, and promote it via your tweets by emphasizing that your offer is available only to fellow Twitter followers.

To save time, take it a step further and use the free services of www.SocialOomph.com or www.HootSuite.com  to send out pre-scheduled tweets to your followers.

This way, you are able to passively market your website and build your list by providing valuable free content in exchange for a subscription.  This works exceptionally well, especially if you focus on building a list that targets a specific niche, rather than creating a broad, generic following base.